NiFT Pakistan and YPay Financial Services Pvt. Ltd. Partner:

Sara Illahi
2 min readJan 27, 2021

YPay Financial Services Pvt. Ltd.— a digital investment company — and NiFT — Pakistan’s largest transactional facilitator have entered into an agreement. Their partnership aims to promote digital investment in Pakistan. With both NiFT and YPay focused on customer convenience, this association is determined to make provisions and cater to customer needs in a superior and more nuanced way.

NiFT — as an e-payment gateway — has been doing remarkable work for a very long time. NiFT ePay has been extremely successful in establishing a compatible, interoperable, and reliable payments system that allows a user having any bank account or wallet to carry out their transactions quickly. NiFT has also collaborated with organizations like The Citizens Foundation and companies like BYKEA in the past. YPay Financial Services — as a new player in the field — is fully equipped to make investing in Pakistan easier. This joint effort will enable YPay Financial Services to give its customers a reliable and secure payment gateway for their current and future investments in mutual funds.

YPay is a youth-centric financial services provider. Its prime goal is to cater to a significant underlying problem in Pakistan: lack of financial literacy. It’s a digital investment mobile application that enables aspiring investors, people who are paid on a monthly basis, women who run small businesses, students, and anyone who has individual financial needs, to invest in mutual funds. What makes YPay unique is its financial literacy program; free consultancy, and 1 ClickTransfer.

YPay Financial Services Pvt. Ltd.

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Sara Illahi

BSc. (Hons.) Social Development and Policy @ Habib University’23 I Researcher I Freelancer I American University’18